Canada Goose, VF Corp., and Rocky Brands Surge on Baird Upgrades

Shares of Canada Goose Holdings, VF Corp., and Rocky Brands rallied sharply after Baird upgraded the stocks, citing a favorable macroeconomic outlook for 2026. The investment firm highlighted improving brand momentum and financials across the apparel and footwear sector.

Baird lifted Canada Goose to 'outperform,' praising its product enhancements and marketing investments. VF Corp. earned a similar upgrade, with analysts noting sequential financial improvements and cost savings. Rocky Brands also saw its target price raised, despite its smaller market cap limiting broader investor appeal.

The upgrades come amid stronger-than-expected back-to-school sales, suggesting resilient consumer spending even with tariff-related price increases. Easier year-over-year comparisons in the fall could provide further tailwinds for the sector.